Assess your visualizations for readability and integrity. Then plan the story that makes them land.
Workflow
Run your visualization through 28 questions that check message clarity, chart structure, integrity, context, and accessibility. Catch the problems before your audience does.
See which dimensions need attention and get specific guidance on what to fix. The assessment scores 7 areas and highlights where the signal is getting lost.
Use the planner to define the decision, audience context, evidence stack, and guardrails before you build the final deliverable.
Assessment Pillars
Each section targets a specific dimension of chart quality, from editorial focus to perceptual accessibility.
Does the visualization communicate a clear, specific message?
5 questions
Is the visual form correct for the data relationship?
4 questions
Is the visualization honest and not selectively misleading?
4 questions
Are the labels, scope, and numeric details complete and production-ready?
4 questions
Is the visualization easy to scan without unnecessary friction?
5 questions
Does the chart fit the viewing conditions and the intended audience?
3 questions
Is color used with intent and inclusively?
3 questions
The Name
In the famous "Invisible Gorilla" experiment, half the participants missed a gorilla walking through a basketball game because they were busy counting passes.
Your audience does the same with data. If they have to work to decode your chart, the main insight walks right past them unseen and ignored.
Make your insight impossible to miss.
nogorilla ensures clarity by design. The planner helps you shape the argument before production, and the assessment catches the ways insight gets lost once it is on the page.
Philosophy
Bad data communication is rarely about bad data alone. It is usually a bad signal-to-noise ratio. nogorilla leans on brutal clarity, honest evidence, and the discipline to make the audience's decision easier.
If it doesn't help understanding, it is noise.
Scales, caveats, and evidence must be defensible.
If everything is highlighted, nothing is.
Attention is finite. Do not overspend it.
Have a chart? Assess it. Planning a presentation? Open the planner. Both tools work on their own or together.